A logo is an easily recognizable, reproducible design element, often including a name, symbol, specified colors or trademark. It is a quick, visual representation of a brand’s message and position. A logo is a tool to help communicate a brand and represent a brand.
A BRAND is every interaction with and marketing practice of a name or design that identifies and differentiates one business, product, or service from another. It encompasses the communications, the visual design, the target market, and the experience any individual has with the business, product or service.